Solving Coordination: Decoupling for Velocity
Nothing kills engineering velocity like tightly coupled work, and the multiplying priorities that come with scale. The more contributors need each other’s time, the more interrupts and bottlenecks they have, and the less focused they can be— the less impact they can have. This is why teams classically gain only 60% productivity each time they double in size. Just accounting for engineering, a $100m SaaS company wastes 17% of revenue on this— a percentage that increases with scale.
It’s assumed that enterprises have to trade velocity to get stability. But there’s another way.
The Cellscale Platform
Consider just two common issues:
  • Team A needs to test a new feature against team B’s backend, but team B can’t prioritize testing
  • An infra team needs to migrate from Redis to Dragonfly, but needs cooperation from 10 different feature-focused dev teams
Efforts like these need:
High-level Reprioritization Meetings
Time is spent deciding which efforts are delayed for others.
Regular Coordination
Ensuring tightly-coupled teams are in sync.
Architectural Review
Central meetings to review changes for possible impact.
Shared Environment Reservations
Exclusive use of shared resources delays other work.
But Cellscale allows each team to safely make and test changes integrating other teams’ workloads without impacting those teams’ work or priorities. Dozens of meetings and weeks’ worth of coordination are moved to a natural GitOps workflow. Architectural oversight is just a code review, or an automated policy check. Teams get back their focus and start delivering like startups again, recouping 54%+ productivity at scale.
Cellscale makes this possible by securely providing five key capabilities for all workloads, across teams:
Functional Rebuild
Spin up a working copy, including data.
Dependencies
Intelligent management of what the workload needs to run.
Connectivity
Discovery, permissions, and lines of communication with other workloads.
Observability
Visibility into workload health.
Encapsulation
Assurance that copies can’t impact each other or shared systems; two identical copies will work identically.
The platform automates production engineering toil, manages complexity, and intuitively handles resilience, making infrastructure less labor-intensive and more stable as it increases dev velocity. The result is a service with the flexibility of IaaS and the robustness and self-service simplicity of PaaS, at a fraction of their management and platform costs.
AI-Powered Infrastructure Management
Cellscale is designed for comprehensive AI management with today’s technology. The features that let teams move at their best speed let AI iterate safely and see impact immediately, test solutions simultaneously to compare performance, cost, and more— and understand complex architectures with today’s context windows and intelligence.
Our agent, Hooper, understands the business purpose of complex environments without human help. It will answer the kinds of questions CEOs and CFOs need to ask without needing to check with an engineer— and it will modify infrastructure to address natural-language business goals.
Hooper will provide full infrastructure management ahead of the competition, and at a fraction of the cost of mainstream approaches.
The Moat
Cellscale is built on established patterns: GitOps workflows, policy-as-code, and infrastructure-as-code, orchestrated into a cohesive system. Like Terraform, we're not inventing new infrastructure primitives: we're creating the layer that makes them work together. HashiCorp's $6.4B acquisition proves that 'simple orchestration over complex infrastructure' creates massive value.
The moat isn't the technology (OpenTofu literally cloned Terraform's): it's the accumulated patterns, integrations, and switching costs once organizations commit. Our orchestration layer, semantic cloud technology, and AI agent create compounding network effects. Every workload deployed makes the platform smarter about patterns, costs, and optimizations. First movers in infrastructure platforms—from Kubernetes to Terraform—show that once teams adopt an infrastructure abstraction, switching costs become prohibitive.
Build With Us: We're Looking For:
An Experienced Cofounder
… to lead our next round and prepare to grow the company
Angel Investors
… who want to own part of the infrastructure revolution
Early Adopters
… to influence our roadmap and secure priority support as we scale
Connect
To learn more, connect, or invest, contact john@cellscale.io
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